Posts tagged ‘churn’

The Churner Prize

Picture of the Churner PrizeBack in February, I discussed a book called Flat Earth News.  If you still haven’t read this book, please do so.  You will find yourself nodding your head and agreeing with so much of it; the book is all the more powerful because it is written by a journalist about journalism.  The snowball started by Nick Davies has now grown, The Churner Prize is the latest result of the book.  On the FAQ page, there is a video of an interview/discussion with Davies.

So what is The Churner Prize (apart from being a pun on “The Turner Prize”)? Well, the Why? Page has a go at answering the question.  Basically, a huge chunk of news out there isn’t news, it’s simply press releases from companies or rehashes of older stories put out simply because the story is relevant to a new program or documentary.  Sadly, few people recognise these rehashes because we are all used to the news being packaged and delivered to us and we accept that it is both news and new without question.

In Flat Earth News, Davies highlights a news story which appears in UK papers every time the World Cup is nearing.  It tells us that an average member of the public is planning to take out an insurance policy to cover the emotional trauma he will feel if England loses.  (For anyone reading along, in the hard back copy this is on page 49).  The book says:
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