Basically, their aim is to throttle the bandwidth to services that don’t pay a premium to Virgin Media.
In an interview with the Royal Television Societyâ€™s Television magazine, far from covering up their intentions, Virgin Mediaâ€™s new incoming CEO Neil Berkett – who joined the Virgin Media Board just a few days ago – has launched an attack on the ideas and principles behind net neutrality.
â€œThis net neutrality thing is a load of bollocks,â€ he said, adding that Virgin is already in the process of doing deals to speed up the traffic of certain media providers.
So, if you are in the UK, do your bit by either not using Virgin Media or by moving to a different ISP. If you are a content provider, show your displeasure by capping and throttling Virgin Media customers. Lest we forget, as consumers we already pay for our bandwidth, if ISPs think we aren’t paying enough they need to fix this. of course, we’ll all just move to a different ISP then – ain’t competition great?
It seems to be a ploy to make the BBC pay up because it’s iPlayer service (which allows licence payers/UK residents to view BBC shows up to 5 days after they are shown on TV via the internet) is extremely popular. So yes, part of their argument is legitimate, things like iPlayer do mean that there’s more traffic through ISPs. But, and this is a big ‘but’, that’s what an ISP does: they are supposed to be Internet Service Providers, which says to me that I pay them to adjust to this sort of thing. Why the hell would I want to pay a licence fee to the BBC and then pay a further fee to my provider to get BBC products? What next? Will Virgin go to Television Centre and smash the place up unless they get some money in a envelope?